Adviterra Club on AI in Business

The latest Adviterra Club event focused on a topic that is fundamentally changing the way companies operate, analyze data, and create content today—artificial intelligence.

During the evening, we explored AI from various perspectives—from how it influences our thinking, to its practical applications in businesses, to specific tools for process automation and marketing content creation.

If you were unable to attend the club meeting in person, you can watch the individual segments in the recording below.

AI and Our Thinking: Why It’s Important to Use It Wisely

Martin Poliačik

Martin Poliačik kicked off the first segment of the evening by offering an unconventional perspective on artificial intelligence. Rather than focusing on technical details, he examined how AI influences our thinking and decision-making.

In his lecture, he explained why it is important to approach AI with awareness and a critical mindset. He also introduced the concept of hybrid intelligence, which combines the strengths of humans and technology. Artificial intelligence can process large amounts of data and generate analyses, while humans remain essential for interpretation, creative thinking, and decision-making.

AI in Business Practice: Where the Technology Really Makes a Difference

Martin Skakala

Martin Skakala followed up on the opening lecture with a practical perspective from the business world. He discussed where artificial intelligence offers real value in companies and where, on the other hand, we often encounter nothing more than technological hype.

He emphasized that AI implementation should always begin with an understanding of a company’s own processes. Only once a company has clearly defined systems and digital infrastructure in place does it make sense to begin automating processes or implementing AI tools. He also provided examples of how AI can be used in document and data management, where it can significantly speed up routine processes.

AI Agents and Process Automation in Businesses

Slavomír Krafčík (Shifra)

The third segment of the evening focused on the automation and digitization of processes using AI agents. Slavomír Krafčík demonstrated how companies can use artificial intelligence for data analysis, document management, and integrating various internal systems.

He also presented examples of solutions capable of analyzing a company’s digital maturity and providing recommendations for further digitalization. At the same time, he explained why it is crucial, when implementing AI, to first understand existing processes and only then seek technological solutions.

AI in Marketing: How to Work with Prompts and Create High-Quality Content

Braňo Šimášek (Stella Digit)

The final panel discussion of the evening focused on the use of artificial intelligence in marketing. Braňo Šimášek demonstrated how companies can use AI tools to create copy, conduct marketing analyses, and generate content ideas.

He emphasized that the key to good results is not the tool itself, but the proper formulation of prompts. He also introduced the concept of master prompts—pre-prepared templates that allow users to create their own AI assistant tailored to a specific brand or marketing strategy.

AI in Business: Technology Designed to Assist, Not Replace

The Adviterra Club demonstrated that artificial intelligence is already having a significant impact on the way companies handle data, content, and internal processes.

At the same time, however, its greatest value is realized when it is properly integrated with human thinking, experience, and decision-making. AI can be of significant help in data analysis, process automation, and content creation, but the responsibility for decision-making always remains with humans.

We look forward to seeing you at the next Adviterra Club event.